Head of Design with 20 years' of experience helping organisations innovate and transform, both digitally and culturally. My expertise lies in creating clear vision for customer experiences based on a deep understanding of user motivations and business strategy, translating them into executable products.

Throughout my career, I have successfully managed teams across various regions, including the UK, Europe, the US, and APAC. I have a strong track record of leading strategy, team management, and project delivery in complex and fast-scaling environments.